It's hard to ever find exact breakdowns, I think mainly because the collectives don't want it publicized. I wouldn't doubt that a small school with only $100k in NIL, could be 90% to one particular sport. They have no chance to compete overall with that kind of money, so they're throwing "all their eggs" in one basket and hoping. Basketball is the easiest to do that, because 1 or 2 players can completely change the level of the team.
Iowa State has the 'We Will Collective'. There are the big donors, but the collective has also worked hard trying to get the "average fan" involved too. A lot of partnerships with companies for branded stuff (beer, vodka, jerky, frozen pizzas, golf balls, etc.). The huge money doesn't come from those things, but many "average" people aren't going to just send a donation. However, give them options to buy stuff they already want, and a few $$$ goes to the collective, why not. Need beer for this weekend's tailgate anyway, might as well buy 'Ames Lager', and "help the team".
Back to the 90% thing, I would love to see the breakdowns. We Will is active on twitter, and so are many of the individual board members. I've seen them asked about where the money goes, but you never get specific answers. Regarding Iowa State, I would guess almost all the money goes to men's/women's basketball, football, some to wrestling. I just don't see the other sports getting much/any, but maybe that's naive on my part.
Iowa State has the 'We Will Collective'. There are the big donors, but the collective has also worked hard trying to get the "average fan" involved too. A lot of partnerships with companies for branded stuff (beer, vodka, jerky, frozen pizzas, golf balls, etc.). The huge money doesn't come from those things, but many "average" people aren't going to just send a donation. However, give them options to buy stuff they already want, and a few $$$ goes to the collective, why not. Need beer for this weekend's tailgate anyway, might as well buy 'Ames Lager', and "help the team".
Back to the 90% thing, I would love to see the breakdowns. We Will is active on twitter, and so are many of the individual board members. I've seen them asked about where the money goes, but you never get specific answers. Regarding Iowa State, I would guess almost all the money goes to men's/women's basketball, football, some to wrestling. I just don't see the other sports getting much/any, but maybe that's naive on my part.
not knowing exact route of all the money.
and the fan base!
