To me I take it to a car dealer approach as I am by a large city that has the number 1 sales generating dealership in the US for the brand vehicle he sells. I spoke to the owner and he said I would rather sell 1,000 cars a month at $100 a car profit than sell 100 cars at $1,000 a car profit. I have 1,000 customers that are fully satisfied knowing they got the best deal and they likely are telling their friends which means I don't have to spend on advertising like the others. Plus I potentially have 900 more cars to service than the other guy.
To me it is simple. There is profit to be had, the ones that are less greedy are the ones with truly satisfied customers and at the end of the day the bigger customer base is the most important thing in the longevity of a business.
that's funny, I am an Acct Mgr at a large car dealership with 20+ dealerships. We make nothing on the front end of a new car...hopefully on back end (financing). We try to make sure
we have service customers for life. But if you don't sell cars, you cant have the customers to begin with.
I agree with that guy 100%.
I don't have money to advertise on Tv or radio or to send out fancy catalogs. I depend on knowing my product and helping people instead of just selling, and in
turn they tell someone else about their experience and hope they do the same. That's why my phone is on 24/7 to answer questions or whatever else.
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